Making the
Invisible Visible

(Craftsmanship) Loro Piana, synonymous with textile subtlety and uncompromising quality, opens a new chapter—while remaining true to its essence. The Maison’s first eyewear collection follows not a fashion trend, but an inner principle: reduction as refinement. Form as attitude. Material as language.

Japanese craftsmanship forms the foundation of this collection: a cultural heritage that views eyewear-making not merely as a technique, but as a cultural act—shaped by time, dedication, and a quiet aesthetic aimed at reduction and perfection. Japanese spectacle production dates back over a hundred years, where artisanal precision, material intelligence, and the philosophy of reduction became guiding principles. It began in 1905, when a teacher in the city of Sabae, in Fukui Prefecture, started crafting optical frames by hand. What began as a winter side job for rice farmers evolved into a craft of the highest precision and international acclaim.

Sabae remains one of the world’s three most important eyewear regions (alongside Italy’s Belluno region and France’s Jura). In the 1980s, the city gained global fame for being the first to successfully process titanium for eyewear use. An even earlier milestone: a handcrafted pair of glasses so masterfully made that they were presented to the Emperor—not as a prestige object, but as an expression of exceptional skill.

This deeply felt commitment to mastery lives on today, carried by the ethos of Monozukuri—the deeply rooted pursuit of excellence through discipline, time, and respect for the object. It shows in every frame—in the selection of fine materials like titanium and acetate, and in the almost meditative attention to detail that makes each pair more than just an object.

Japanese eyewear manufacturers are held in high esteem worldwide. It is within this tradition—between mindfulness, craftsmanship, and reduction—that Loro Piana’s new eyewear collection moves: A quiet tribute to a culture where excellence is not claimed, but practiced.

Silent Forms, Deep Details
Crafted with refined savoir-faire, each creation reflects individuality and style, and testifies to the Maison’s commitment to redefining the boundaries of innovation and elegance. The glasses are made exclusively by master artisans in Japan and Italy, and feature special details such as anti-reflective mineral lenses and an innovative hydrophobic and oleophobic coating that repels both water and oil. The models, including “André” and “Roadster,” speak the language of restraint—yet say so much. Hand-polished acetate, titanium with tactile engravings, mineral glass with optical clarity. No logos, no staging—just small, thoughtful signs like the houndstooth pattern, delicately engraved as a homage to Loro Piana’s textile heritage.

Zen in the Object
The eyewear models are named after iconic Loro Piana garments and are conceived as an ode to the brand’s own heritage. They are not statements—they are instruments of focus. They follow not a look, but a mindset. Those who wear them choose the essential: an object that radiates calm without being silent. An object that speaks—if you listen.

Loro Piana’s choice to work with Japan is far more than a production decision. It is a quiet dialogue between two cultures. Italian sensitivity meets Japanese precision—united in a creation that does not aim to shine, but to glow.

For the realization of this collection, Loro Piana partnered with Thélios, the eyewear expert of the LVMH Group. The result is a line that reimagines the heritage of craftsmanship through the lens of the present. The frames, made from fine acetate and featherlight titanium, are handcrafted in Japan—in a process that involves more than 50 meticulous steps. The production of a single pair can take up to 41 weeks. It is time that remains tangible in every frame—a quiet manifesto for those who don’t just see but truly observe.