Brown—
Quiet and Elegant
Intimate, warming, sensual—brown is more than just a color. It reflects an inner dimension, a hue that brings the soul into balance, radiates warmth, and creates a deep sense of security. This is about more than mere aesthetics.
WINTER—SEEN HERE AT MAX MARA.
(Color) From the soft texture of wool and the natural surface of wood, to the strength of leather and the gentle sheen of satin: all of these appeal to the senses and lend minimalist forms emotional depth.
Today’s brown feels modern and harmoniously connected to nature—a rich color spectrum that deepens the 2025 Color of the Year, Mocca Mousse, with notes of roasted coffee, cocoa, and dark chocolate. The effect is tactile and timeless—a nuanced tone that embodies honest luxury, creates resonance, and brings quiet balance into a space.
Brown is a color with authentic presence—not just aesthetically, but soulfully. At its core, brown expresses a collective mood: connection, comfort, and harmony—a sense of serenity, grounded elegance, and quiet sensuality. In short: a tone that stands for authenticity, sensitivity, and emotional security.
Grounded Dimension
With its Fall/Winter 25/26 show, Hermès redefined a new, earthbound luxury. A line ran through the exhibition space, revealing gentle curves and marking the heights of a warm, organic path: felt walls on a bed of earth.
Staged in the expansive halls of the Garde républicaine in Paris, Hermès presented a scene of quiet monumentality: curved walls reminiscent of the weight of a Richard Serra sculpture—gently softened by their unexpected covering of deep brown felt panels. These organic forms enveloped the runway and filled the space with sculptural calm—tactile, sensual, and deeply intimate in character.
The setting became a statement – a dialogue between function, craftsmanship, and sensual depth. Material became meaning: felt, leather, textiles—each element deliberately chosen, not just for form, but for feeling.
“Harmony not only gives us a sense of satisfaction,
inner peace, and balance, but also a feeling of being in
tune with our environment.” Laurie Pressman, Vice President of the Pantone Color Institute
plex sculptural glass
bowl
Curated Essentials
Natural materials, organic forms, and earthy tones currently define the design language of fashion and interiors—a dialogue that unfolds in particularly sensual ways in collections like that of Max Mara. Here, luxurious wool meets sculptural silhouettes that radiate enveloping warmth.
This narrative continues at Zaha Hadid Design: soft gradients of light emphasize flowing lines and reveal the full depth of the brown color spectrum.
Philippe Malouin translates this design language into furniture with his “Trench Collection” for Acerbis. His designs feel archaic yet refined—almost meditative in their quiet presence, while surprisingly comfortable.
Vitra picks up on the connection to nature with its iconic Butterfly Stool, as does Westwing with its side tables made of mango wood.
MyTheresa