The Rise of the
Luxury Pajama

Playful Elegance from Berlin
Tom Àdam has built a dedicated following with its expert mixture of irreverence and refinement. The brand’s pastel-colored pajama sets—often photographed worn by the designer’s own family—capture a sense of familiarity and warmth that feels almost cinematic. Company founder Tom Vitolins’ Latvian heritage plays a quiet but central role in the brand’s outlook—with a focus on joy, simplicity, and moments of togetherness. Now based in Berlin, Tom Àdam has found a home in the world of design-conscious comfort, partnering with boutique hotels like Ett Hem and The Hoxton, and earning nods from editors at Monocle—and of course, MAISON Ë. It’s a brand that feels easygoing but deeply considered, rooted in the kind of lived-in elegance that doesn’t take itself too seriously.

Scandinavian Restraint Meets Comfort
While Tom Àdam has centered its aesthetic around lazy garden parties and moments in the sun, Swedish brand CDLP runs the other end of the spectrum. Decidedly more reserved, CDLP is true to its Scandinavian heritage with monochromatic pieces, often in black, brown, or navy. That design restraint does not make it any less luxurious: with attention to a wider silhouette and a roomy trouser, and constructed from a satiny, breathable lyocell, CDLP is the perfect marriage of products designed for dressing well while being comfortable.

Timeless Luxury in Rome
CDLP and Tom Àdam may represent the dual spectrum of what luxury pajamas can be, but these companies are fairly new to the scene—both brands are only about a decade old. In comparison, Schostal Originals dates back to 1870 and shows that a pair of pajamas is a timeless way to feel a true sense of luxury. Found on Via della Fontanella di Borghese in Rome, Schostal has become a landmark in its own right; its floor-to-ceiling shelves of folded pajamas embody a long tradition of iconic craftsmanship that has drawn generations of countless admirers.

An Interview with Tom Vitolins of Tom Àdam
The nightwear industry is rapidly expanding and is no longer confined to dresser drawers, thanks in part to designers like Tom Vitolins who has opened the possibility of wearing a pajama set as a kind of daily uniform. We sat down with Tom to discuss the state of the industry, the story behind his brand, and how his upbringing in Latvia continues to shape his design aesthetic today.

MAISON Ë You grew up in Latvia, and family seems to play a strong role in the Tom Àdam story. How did that upbringing shape your sense of quality and comfort, and what you want the brand to represent?

Tom Vitolins I grew up surrounded by forests, lakes, and a great deal of stillness—the sort of quiet that insists attention be paid to how things feel. That’s where it began: understanding comfort not as a commodity but as a state of being. My family was hands-on, always making, fixing, crafting, so I learned early that quality isn’t just about durability, but about what calms and sustains. The brand carries that sense of gentle rhythm: leisurely mornings, slow afternoons, and the pleasure of doing very little, beautifully.

Tom Àdam isn’t so much about fashion as it is an invitation to create rituals of ease and make space for oneself.

M.Ë What first inspired you to start Tom Àdam, and at what point did you realize there was space for a brand that treats pajamas and underwear as true luxury garments?

T.V. I like to say that once upon a time, there was a boy called Tom who dreamt of running a loungewear brand with his family—and that’s mostly true. I grew up surrounded by people who cared about design, art, and the small gestures that make life feel good. The idea for the brand came from that intersection: a family’s eye for craft and a personal fascination with comfort.

Then came the pandemic. A grim time for humanity, but oddly, a golden one for pajamas. People rediscovered the poetry of home, of dressing for themselves. I realized the sleep and comfort category had long been treated as an afterthought, despite the fact that we spend a third of our lives in bed. So I thought: why not make that time as beautiful as the rest?

M.Ë In recent years, pajamas have gone from private to public—part of everyday wardrobes. Why do you think this shift is happening now?

T.V. It’s the sum of many elements, but also the atmosphere they create. Linen is crisp yet forgiving, the cut slightly nostalgic, the buttons chosen with care. But the real luxury is how these clothes make people feel: grounded, comfortable, quietly confident. A well-designed garment—like a well-designed room—supports without shouting. Each piece carries a human softness, a tactile reminder that ease is an aesthetic of its own.

M.Ë You’ve collaborated with names like The Hoxton, Ett Hem, Airbnb, and Monocle. What draws you to hospitality partnerships, and how do they help tell the brand’s story beyond fashion?

T.V. Travel has always been part of my rhythm. I love arriving somewhere new and noticing how a space holds you—the scent of the wood, the weight of the sheets, the way light moves through a room. These collaborations explore how design shapes behavior.

I’m not interested in fashion for fashion’s sake. I’m interested in designing a life worth living. Working with hoteliers, editors, and creatives offers new perspectives—a way of seeing comfort in motion. Each collaboration becomes a small experiment in how people inhabit beauty.

M.Ë How do those collaborations influence the way people experience Tom Àdam? Does it change how they see pajamas as part of a larger lifestyle?

T.V. Absolutely. Pajamas are still often seen as strictly for sleeping, a nocturnal uniform. But once seen in a hotel suite or worn during an unhurried breakfast somewhere in Puglia, the narrative shifts. It becomes about living well.

Context matters. Even the language—calling it “loungewear” rather than “sleepwear”—opens new associations. The aim is for people to feel more themselves, carrying comfort and confidence throughout the day, wherever they are.

M.Ë Looking ahead, how do you see the category evolving? Could pajamas become as essential to modern dressing as tailoring or leisurewear?

T.V. If nothing is planned, anything can happen, and I rather like it that way. Our focus remains on lounging: creating pieces that let people slow down, unplug, and notice the world again. As society moves away from the hyper-digital and performative, tactile, human experiences will become even more valued.

Pajamas might never replace a suit, but they could become its most honest companion.