Where Fashion
Meets Hospitality
Fashion has checked into the world’s high-end hotels. In cooperation with luxury fashion brands, high-end travelers are now offered limited-edition accessories, curated experiences, and design to be experienced first hand. This not only creates synergies, but also defines new standards in aesthetics and exclusivity.
(Souvenirs) “Today’s luxury travelers are looking for more than just a product or service—they want to be part of a story, an experience that matches their style and aspirations. Hotels with a strong focus on exclusivity therefore offer the perfect stage for fashion brands to make their aesthetic vision not only wearable, but tangible,” explains María Belen Díaz Parada, general manager of the Hotel de Mar Gran Meliá on Mallorca—the perfect match between fashion and hospitality.
The Hotel de Mar on the coast of Illeta launched its first collaboration with Italian fashion icon Alberta Ferretti last summer. The designer not only dressed the entire outdoor staff in Mediterranean style, but also created a matching signature cocktail.
Those with a penchant for extra Italo splendor can currently indulge in it at the beach club of the IHG Kimpton Hotel & Resort in Marbella, where Dolce & Gabbana’s signature style is elegantly showcased.
This and many other creative collaborations between high-end hotels and luxury fashion brands turn travel into a very special style experience; limited edition accessories, branded design, unique souvenirs, and personalized drinks included. These collaborations are based on a shared understanding of style and quality—and the desire to bring these values to life on many levels. As a result, the ultimate incentives are established. The location becomes unique, the journey more individual, and the stories less interchangeable.
For a pool day under Simon Porte Jacquemus’ striped parasols, it’s best to check into The Ocean Club, a Four Seasons resort in the Bahamas. The master of oversized sun hats and casual chic, whose fashion shows often take place in a holiday atmosphere, has quite literally created resort wear here. The pop-up boutique not only sells the runway looks, but also an exclusively designed beach towel. The entire pool area is also designed by Jacquemus.
The experience introduces a new kind of souvenir—subtle and only recognizable to insiders. And this is exactly what makes it a magnet for fashion lovers.
These collaborations create souvenirs
for insiders—subtle and exclusive.
“In hotels, designers find a place where they can connect with their audience—one that values detail, exclusivity and design. Fashion brands increasingly understand that hotels are places with a special atmosphere and quality,” says María Belen Díaz Parada.
The venerable The Mark Hotel in New York, which has always been closely associated with the fashion world, even rounds off its collaboration with a special service. The shoe brand John Lobb not only sells handmade shoes there, but also operates a “Shoe Shine Kiosk”—complete with Lobb-certified shoe polishers who are available to hotel guests around the clock. Whether for a Ferretti drink, terry cloth from Jacquemus, or fine polish à la John Lobb, design destinations are high on the high-end traveler’s radar.
Fashion is becoming mobile—it travels,
it transforms places, and stages moments.